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SaaS Do #1 - Choose a Large Market
SaaS Do #2 - Create a Hub on the Web
SaaS Do #3 - Accelerate Organic Growth
SaaS Do #4 - Craft a Compelling Story
SaaS Do #5 - Build the Business into the Product
SaaS Do #6 - Reach across the Firewall
SaaS Do #7 - Monetize Creatively
SaaS Do #8 - Enable Mass Customization
SaaS Do #9 - Open Up to the Cloud
SaaS Do #10 - Leverage Your Community
SaaS Don't #1 - Chase Elephants
SaaS Don't #2 - Waste Money Marketing Offline
SaaS Don't #3 - Launch without Online Trial
SaaS Don't #4 - Cover up Shortcomings with People
SaaS Don't #5 - Invest in Channel Partners too Early
SaaS Don't #6 - Bleed Cash Indefinitely
SaaS Don't #7 - Ignore the Long Tail
SaaS Don't #8 - Think You Can Control It
Software-as-a-Service
Success
The Top Ten Dos and Don’ts of SaaS Business Success
Offline marketing is almost always more expensive than online equivalents, and for most SaaS businesses the average lifetime revenue per customer is usually far too low to cover it. Plus, if your prospects are not online, they are missing a very fundamental qualification criterion for buying a Web application—they aren’t online! While there may be focused events or offline promotions that can deliver positive ROI, or have ancillary benefits such as showing industry presence and credibility, they are few and far between.