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The Top Ten Dos and Don’ts of SaaS Business Success
Offline marketing is almost always more expensive than online equivalents, and for most SaaS businesses the average lifetime revenue per customer is usually far too low to cover it. Plus, if your prospects are not online, they are missing a very fundamental qualification criterion for buying a Web application—they aren’t online! While there may be focused events or offline promotions that can deliver positive ROI, or have ancillary benefits such as showing industry presence and credibility, they are few and far between.