Top Ten Dos and Don'ts of SaaS

Build a successful software-as-a-service business

Copyright 2009 by Joel York at Chaotic Flow.

saas top ten dos and don'ts

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The Top Ten Dos of SaaS Success

SaaS Do #1 - Choose a Large Market

SaaS Do #2 - Create a Hub on the Web

SaaS Do #3 - Accelerate Organic Growth

SaaS Do #4 - Craft a Compelling Story

SaaS Do #5 - Build the Business into the Product

SaaS Do #6 - Reach across the Firewall

SaaS Do #7 - Monetize Creatively

SaaS Do #8 - Enable Mass Customization

SaaS Do #9 - Open Up to the Cloud

SaaS Do #10 - Leverage Your Community

The Top Ten Surefire Ways to Fail at SaaS

SaaS Don't #1 - Chase Elephants

SaaS Don't #2 - Waste Money Marketing Offline

SaaS Don't #3 - Launch without Online Trial

SaaS Don't #4 - Cover up Shortcomings with People

SaaS Don't #5 - Invest in Channel Partners too Early

SaaS Don't #6 - Bleed Cash Indefinitely

SaaS Don't #7 - Ignore the Long Tail

SaaS Don't #8 - Think You Can Control It

SaaS Don't #9 - Fail to be Creative

SaaS Don't #10 - Depend on Network Effects

Chaotic Flow

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Software-as-a-Service Success

The Top Ten Dos and Doníts of SaaS Business Success

The Doníts: Ten Surefire Ways to Fail at SaaS

SaaS Don't #3 Launch without Online Trial

Bringing your software-as-a-service to market without a free trial is marketing suicide. It is akin to launching an e-commerce site without registration or purchase. How many books would Amazon sell if you could see the covers, but you couldnít read the reviews or look inside, and you had to pick up the phone to buy? Game over. Without online trial, you are erecting a great big stop sign in front of your prospect at the most critical point in the purchase cycle: the point after you have spent all that money generating demand, and you are on the verge of gaining a modicum of control over the sales process when your prospect raisers her hand to demonstrate interest and reveal her identity.

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