Top Ten Dos and Don'ts of SaaS

Build a successful software-as-a-service business

Copyright 2009 by Joel York at Chaotic Flow.

saas top ten dos and don'ts

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The Top Ten Dos of SaaS Success

SaaS Do #1 - Choose a Large Market

SaaS Do #2 - Create a Hub on the Web

SaaS Do #3 - Accelerate Organic Growth

SaaS Do #4 - Craft a Compelling Story

SaaS Do #5 - Build the Business into the Product

SaaS Do #6 - Reach across the Firewall

SaaS Do #7 - Monetize Creatively

SaaS Do #8 - Enable Mass Customization

SaaS Do #9 - Open Up to the Cloud

SaaS Do #10 - Leverage Your Community

The Top Ten Surefire Ways to Fail at SaaS

SaaS Don't #1 - Chase Elephants

SaaS Don't #2 - Waste Money Marketing Offline

SaaS Don't #3 - Launch without Online Trial

SaaS Don't #4 - Cover up Shortcomings with People

SaaS Don't #5 - Invest in Channel Partners too Early

SaaS Don't #6 - Bleed Cash Indefinitely

SaaS Don't #7 - Ignore the Long Tail

SaaS Don't #8 - Think You Can Control It

SaaS Don't #9 - Fail to be Creative

SaaS Don't #10 - Depend on Network Effects

Chaotic Flow

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Software-as-a-Service Success

The Top Ten Dos and Doníts of SaaS Business Success

The Doníts: Ten Surefire Ways to Fail at SaaS

SaaS Don't #9 Fail to be Creative

Face it. There is a lot of software out there already. And, it can be really, really cheap. Email works just great, so tell me again why I need your Wiki? Itís a big Internet. Why should I pay attention to your search ad? Why should I make all that effort just to save a few pennies? Creativity is your only defense against the noise and malaise surrounding your prospects. Your application must be different. Your message must be different. Your business must be different. Not just a little different, but ten times different if you expect to break away from the pack.

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