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SaaS Do #1 - Choose a Large Market
SaaS Do #2 - Create a Hub on the Web
SaaS Do #3 - Accelerate Organic Growth
SaaS Do #4 - Craft a Compelling Story
SaaS Do #5 - Build the Business into the Product
SaaS Do #6 - Reach across the Firewall
SaaS Do #7 - Monetize Creatively
SaaS Do #8 - Enable Mass Customization
SaaS Do #9 - Open Up to the Cloud
SaaS Do #10 - Leverage Your Community
SaaS Don't #1 - Chase Elephants
SaaS Don't #2 - Waste Money Marketing Offline
SaaS Don't #3 - Launch without Online Trial
SaaS Don't #4 - Cover up Shortcomings with People
SaaS Don't #5 - Invest in Channel Partners too Early
SaaS Don't #6 - Bleed Cash Indefinitely
SaaS Don't #7 - Ignore the Long Tail
SaaS Don't #8 - Think You Can Control It
Software-as-a-Service
Success
The Top Ten Dos and Don’ts of SaaS Business Success
Face it. There is a lot of software out there already. And, it can be really, really cheap. Email works just great, so tell me again why I need your Wiki? It’s a big Internet. Why should I pay attention to your search ad? Why should I make all that effort just to save a few pennies? Creativity is your only defense against the noise and malaise surrounding your prospects. Your application must be different. Your message must be different. Your business must be different. Not just a little different, but ten times different if you expect to break away from the pack.