Top Ten Dos and Don'ts of SaaS

Build a successful software-as-a-service business

Copyright 2009 by Joel York at Chaotic Flow.

saas top ten dos and don'ts

Save it or share it with a colleague.

Click the image above to download the SaaS Top Ten PDF.

For more SaaS business strategy tips,visit or subscribe to Chaotic Flow by Joel York

Or, click below to read the SaaS Top Ten Dos and Don'ts online...

The Top Ten Dos of SaaS Success

SaaS Do #1 - Choose a Large Market

SaaS Do #2 - Create a Hub on the Web

SaaS Do #3 - Accelerate Organic Growth

SaaS Do #4 - Craft a Compelling Story

SaaS Do #5 - Build the Business into the Product

SaaS Do #6 - Reach across the Firewall

SaaS Do #7 - Monetize Creatively

SaaS Do #8 - Enable Mass Customization

SaaS Do #9 - Open Up to the Cloud

SaaS Do #10 - Leverage Your Community

The Top Ten Surefire Ways to Fail at SaaS

SaaS Don't #1 - Chase Elephants

SaaS Don't #2 - Waste Money Marketing Offline

SaaS Don't #3 - Launch without Online Trial

SaaS Don't #4 - Cover up Shortcomings with People

SaaS Don't #5 - Invest in Channel Partners too Early

SaaS Don't #6 - Bleed Cash Indefinitely

SaaS Don't #7 - Ignore the Long Tail

SaaS Don't #8 - Think You Can Control It

SaaS Don't #9 - Fail to be Creative

SaaS Don't #10 - Depend on Network Effects

Chaotic Flow

Streamlined angles on turbulent technologies

Software-as-a-Service Success

The Top Ten Dos and Doníts of SaaS Business Success

The Doníts: Ten Surefire Ways to Fail at SaaS

SaaS Don't #1 Chase Elephants

Chasing big, bad elephants is by far the most tempting mistake a software-as-a-service business can make. You find a prospect that has lots of cash, but it needs special features, requires a long sales cycle and has restrictive legal requirements. When you need cash, chasing even the most difficult and demanding customers can become attractive; perhaps even a matter of survival. But, one too many stumbles away from your core strategy and you wake up to find that you are a small consulting business constrained by the special needs of a few powerful customersónot a rapidly growing web application with a low TCO value proposition based on a single-instance, multi-tenant architecture.

[back to table of contents]