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SaaS Do #1 - Choose a Large Market
SaaS Do #2 - Create a Hub on the Web
SaaS Do #3 - Accelerate Organic Growth
SaaS Do #4 - Craft a Compelling Story
SaaS Do #5 - Build the Business into the Product
SaaS Do #6 - Reach across the Firewall
SaaS Do #7 - Monetize Creatively
SaaS Do #8 - Enable Mass Customization
SaaS Do #9 - Open Up to the Cloud
SaaS Do #10 - Leverage Your Community
SaaS Don't #1 - Chase Elephants
SaaS Don't #2 - Waste Money Marketing Offline
SaaS Don't #3 - Launch without Online Trial
SaaS Don't #4 - Cover up Shortcomings with People
SaaS Don't #5 - Invest in Channel Partners too Early
SaaS Don't #6 - Bleed Cash Indefinitely
SaaS Don't #7 - Ignore the Long Tail
SaaS Don't #8 - Think You Can Control It
Software-as-a-Service
Success
The Top Ten Dos and Don’ts of SaaS Business Success
Chasing big, bad elephants is by far the most tempting mistake a software-as-a-service business can make. You find a prospect that has lots of cash, but it needs special features, requires a long sales cycle and has restrictive legal requirements. When you need cash, chasing even the most difficult and demanding customers can become attractive; perhaps even a matter of survival. But, one too many stumbles away from your core strategy and you wake up to find that you are a small consulting business constrained by the special needs of a few powerful customers—not a rapidly growing web application with a low TCO value proposition based on a single-instance, multi-tenant architecture.