Save it or share it with a colleague.
Click the image above to download the SaaS Top Ten PDF.
For more SaaS business strategy tips,visit or subscribe to Chaotic Flow by Joel York
Or, click below to read the SaaS Top Ten Dos and Don'ts online...
SaaS Do #1 - Choose a Large Market
SaaS Do #2 - Create a Hub on the Web
SaaS Do #3 - Accelerate Organic Growth
SaaS Do #4 - Craft a Compelling Story
SaaS Do #5 - Build the Business into the Product
SaaS Do #6 - Reach across the Firewall
SaaS Do #7 - Monetize Creatively
SaaS Do #8 - Enable Mass Customization
SaaS Do #9 - Open Up to the Cloud
SaaS Do #10 - Leverage Your Community
SaaS Don't #1 - Chase Elephants
SaaS Don't #2 - Waste Money Marketing Offline
SaaS Don't #3 - Launch without Online Trial
SaaS Don't #4 - Cover up Shortcomings with People
SaaS Don't #5 - Invest in Channel Partners too Early
SaaS Don't #6 - Bleed Cash Indefinitely
SaaS Don't #7 - Ignore the Long Tail
SaaS Don't #8 - Think You Can Control It
Software-as-a-Service
Success
The Top Ten Dos and Don’ts of SaaS Business Success
Managers love control. It’s in their nature and it’s reflected in business maxims like “You can’t control what you don’t measure.” When you are selling a million dollar deal, you get lots of face-time with your prospect and there is considerable give-and-take on both sides. Not so online.
The need for control can lead good managers to make poor SaaS business decisions by favoring control over performance, such as increasing sales staff when there is insufficient inbound lead flow to support it. Or, spending money on low ROI email and paid search campaigns, rather than taking a decisive leap into the fuzzy worlds of social media and organic search.