Software-as-a-Service Success

The Top Ten Dos and Don’ts of SaaS Business Success

The Don’ts: Ten Surefire Ways to Fail at SaaS

SaaS Don't #5 Invest in Channel Partners too Early

No one wants to resell your product or service unless they can make money at it. Until you are making money at it, you will have a hard time convincing a partner to invest precious time and resources building capacity to do so. It may be that your best distribution channel will someday be channel partners, but you almost always need to kick-start revenue yourself to prove the business potential. And, you will need to share the unique aspects of marketing and selling your product with your partners—which you can’t do if you haven’t been through it yourself.

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